Rosia Bay Ltd

No matter what business you’re in, your primary focus will be to make that business a success. That means making sales. But if this is the only thing you’re focusing on, you could be looking in the wrong place. There’s a famous saying that goes ‘build it and they will come’. You might change that to say, ‘promote it and they will come’. But no one likes a hard sell, and it is very easy to try too hard to sell whatever you are offering. This applies to service businesses as well as those that sell goods. It also applies to every industry and every size of business. No one likes being sold to. Take a step back If your sales are not progressing as well as you would like, it’s time to figure out why. And it begins with relationships. You might say it ends with relationships as well. Imagine you want to buy a new car. You visit two car dealers. The first is big on the sales talk, constantly trying to convince you of the great deal they can offer. It’s all about the sa...