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Are People Sharing Your Social Media Content?


Social media campaigns are a crucial part of raising awareness – for new products, new services, and new businesses, too. But knowing you should develop a campaign is worlds apart from knowing how to make it happen.

One of the most important elements is to have a plan – and to make sure part of that plan is to create shareable content. If you can create a message that goes viral, your customers (and anyone else who is interested) will help you get some of the hard work done. Spreading the word is always a challenge, but if done correctly, social media campaigns can help make this happen.

Encourage people to share when they visit your website

Some social media sharing starts outside a social media site. For example, if you write about a new product release on your website, make sure you include sharing buttons people can click on to share on the most popular social media sites. People won’t automatically think about sharing your content, but if you nudge them in the right direction, they’re more likely to do it.

Spread your message on more than one social media site

Perhaps you already have a page on Facebook for your business. That’s good, but you can reach even more people by establishing a presence on Twitter as well. Adding in other sites does take more time, but it means you can reach more people – and that almost certainly means getting more shares on different platforms.

And remember, if your business mainly deals with other businesses, rather than the end consumer, consider professional networks such as LinkedIn to share your message with.

Focus on the headline

If you’re trying to encourage people to share a post on your website, make sure it has a dynamic headline. The same goes for tweets and updates to Facebook. Tweak the headline to make it dynamic, punchy, and ultimately shareable. If it’s dull and uninspired, few people will be inspired to share it.

See what works for others

Do some research into the most successful social media campaigns recently run by other businesses. I say recently, because the way we read, share, and view content changes almost by the day. Something that worked, say, five years ago may not work as well today.

Find a few campaigns that have received millions of views, thousands of shares, and plenty of success. Why and how did they work? Could you replicate that success with your business?

Don’t forget to plan


Planning is clearly a crucial factor when developing ideas for social media campaigns. Even when you appear to tick every box, not all campaigns will achieve the level of sharing you’d like them to. But you can learn from your missteps as well as your successes. Use that information to closely tailor future social media promotions and shares, too, so you are better able to succeed in positive promotional activities. There is a steep learning curve here, but it is one you can successfully navigate in time.  

Alan Ball is CEO of Rosia Bay

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