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Why Invest in a Business Coach?




How often do you talk to others for advice on different areas of your life? A chat with a friend can help you see a problem or challenge in a new light, enabling you to think more clearly and find a way of coping with it. How many times have you found yourself saying “why didn’t I think of that?” when having such a chat?

And yet when it comes to business, many people never even consider engaging the services of a business coach. They may have built their business from the bottom up, and could be so used to looking inward for answers they’ve never done it any other way.

Getting bogged down in the day-to-day running of the business

When you are running your business, it can be difficult finding the time – let alone the viewpoint – to assess your progress. A business coach can help you stay in touch with the bigger picture, and to find out what you want to achieve next.

Be careful to choose someone with the skills you’re looking for. They should have experience with advising similar businesses. You should also choose someone you click with – that’s half the battle.

Seeking an experienced outsider to look in

When you’re in the middle of the wood, you can only ever see the trees. But a coach is coming into the business from outside the wood, and thus sees things from an angle that wouldn’t be possible from inside the business.

It’s a popular analogy looked at from a different angle – and it reveals how investing in a business coach could save you from making crucial mistakes.

Benefiting from brainstorming

Many a good business idea has been borne from a brainstorming session. Yet if you don’t have a business partner, there could be no one to brainstorm with other than yourself. Family members and friends will likely be lacking in experience and knowledge in the right areas, but a business coach will know how to brainstorm and tease ideas out of you that you never knew were there.

Making you accountable

Being held accountable may not sound like fun. However, it’s far easier to get excited over an idea and to shoot off on your own if you have no one available to make you accountable. A business coach can provide guidance, experience, and direction – all of which could prevent you from zooming off in the wrong direction.

It’s possible to save a lot of money and wasted time by hiring a business coach. While many people focus on the cost and decide not to do it, those that do invest in this area often realise the benefits far outweigh the cost. Having that aura of accountability each week (or however often you get together, whether virtually or otherwise) will help you get the best results for your business.


When you see the effects on both the short- and the long-term, you may decide that hiring a business coach was the best thing you ever did.

Alan Ball is CEO and qualified accredited business coach at Rosia Bay , go online and book your free session today.

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